While UI and UX are two separate things, together they offer the best website experience that your user expects of you. User Experience (UX) targets every part of an end-user’s experience with a website, its products, and its services. Basically, every interaction that occurs between a user and a business is included in the UX Design. Unlike UX, UI is actually the touch point between a customer and a business. This includes the screen of a touchpad or a smartphone. You need your UX, and UI Design to be streamlined so you can receive a meaningful user interaction with your products and services.